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9:00am-10:00am
Perception is
Reality - Marketing:
Getting the Respect
& Appreciation
Needed to Survive
and Thrive in IT
Sheleen Quish,
Former VP &
CIO, US Can Company
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Quish |
The most misunderstood and least appreciated
department in most companies is IT. That happens
for one primary reason. IT does not market
itself to its customers. This session will
discuss the philosophy and psychology of
marketing. It will challenge the way you think
about your role and relationships in the
business. You will understand how critical it is
to win friends and influence people in your
company. It will also cover the top marketing
techniques, when and how to use them. It is more
than alignment, more than measuring business
value, it's not free food or discounted used
hardware. Join us for this eye opening event and
learn how to re-position IT for success.
10:00am-10:30am Refreshment Break
10:30am-11:30am
How to Measure & Prove IT’s Effectiveness and
How to Demonstrate Efficiency
Moderator: Rob Sullivan, President, Rob
Sullivan Productions
Panelists:
Barry Robinson,
IT Director, Trizec Office
Properties
Tom Lang, Executive
Director, Technology, Encyclopedia Britannica
David Klauser, CEO, PRISM Technologies
David Gillhouse,
Former CIO, The Chamberlain Group
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Sullivan |
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Robinson

Klauser
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Lang |
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Have you ever had a project you knew would have
a huge, positive impact on the organization
killed because other people didn’t support the
possibility? Do you ever find yourself
struggling to communicate your vision to the
people whose support you need the most? Is the
prospect of measuring the impact of particular
projects—or you team as a whole—a daunting task?
If you answered “Yes” to even one of these
questions, you won’t want to miss this session.
Together, this panel will examine:
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The six key quantifiers for measuring
effectiveness
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An often misunderstood marketing concept
that can help you and your team communicate
possibilities, capabilities, and
accomplishments more effectively
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The challenges and mistakes of other IT
departments (and what you can do to avoid
them)
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How to solicit & shape feedback daily (plant
the seed first)
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How to build a corporate partnership for
strategic impact
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How to structure Service Level Agreements
between IT & other internal departments and
between outside vendors and partners
11:30am-12:30pm
Strategies for Effectively Communicating with
Other C-Level Executives
Moderator: Terry Greer, Vice President, PerformanceIT
Panelists:
William Farrow, CIO, Chicago Board of Trade
John Fisher, CIO, Smith Bucklin
Charles Melidosian, CIO, Baird & Warner
Lac Tran, SVP & CIO, Information
Services, Rush University Medical Center
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Melidosian |
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Fisher |
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Farrow |
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Greer |
The CIO must be able to envision and articulate
IT's role in enabling and driving innovation,
competitive differentiation, customer loyalty
and efficiency for the company. Communication
and interpersonal skills are essential—including
the capacity to articulate the case for IT
investments and alternatives in the language of
business; the ability to shape and manage
expectations of IT at all levels of the
organization; and a facility in building
effective relationships with corporate officers,
function heads, business partners and suppliers.
This panel will share the following:
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How to build effective relationships to
negotiate with
IT's various constituencies.
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How to mediate conflicts among his or her
groups to make sure technology efforts are
engaged consistently and aligned with the
company's best interests
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How to articulate the value of IT
investments in language the business can
understand
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How to manage and shape expectations across
all level/departments within the
organization
12:30pm-1:30pm Lunch
1:30pm-2:30pm
Technologies on the Horizon: Benefits to the CIO
and the Enterprise
Session Leader: Don Kinney, Catalyst Search
Group
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Kinney |
Adopting new technologies remains critical to
achieving strategic corporate goals. As
information technology continues to play an even
greater role in the products and services that
an enterprise brings to market, it is important
for all CIOs to understand technologies today
and those that are on the horizon. How can
these technologies help the CIO drive revenue
growth, increase market share, decrease
organizational costs and make the organization
fiercely competitive as a whole?
This is an
interactive session, where the audience will
share their thoughts and provide specific
examples as to how current and new technologies
will help the CIO achieve these specific
business goals.
2:30pm-3:00pm Refreshment Break
3:00pm-4:00pm
How to Identify the Top Five Technology Projects
to Drive Business Growth
Moderator: Dave Ellard, Senior Vice President,
GlassHouse
Panelists: Dave Kamath, CIO, IDEX Corporation
Jeff Johnson, Vice President - IT, Baxter Credit
Union
Chuck Oler, CIO, Tuthill Corporation
Dr. Allen Butler, CIO, CTS Corporation
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Johnson |
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Kamath |
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Ellard |
IT departments are constantly overwhelmed with
the number of projects to complete in a short
timeframe and at the same time deliver actual
results to the enterprise. This panel will share
their respective methodologies for identifying
the top five technology projects. You will
learn the most common pitfalls to avoid and gain
an understanding of how to re-prioritize your
projects based on changing corporate business
needs.
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Oler |
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Butler |
Additionally, the panelists will share
the following specifics:
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What strategies should be used to align your
IT projects with the critical needs of the
business?
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What metrics can you use to see if these
projects actually deliver the expected
value?
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How should you prioritize your projects
based on corporate short-term, mid-term and
long range goals?
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How do you make the best use of your fiscal
budget, internal resources and external
partners?
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Can your systems support new business
initiatives/opportunities?
4:00pm-5:00pm
Key Strategies for Developing the Next Generation of
IT Leaders
Moderator: Greg Ambrose, Catalyst Search
Group
Panelists: Vince Kellen, VP, Information
Systems, DePaul University
Scott Zulpo, Former CIO, North America, Publicis Groupe
John Bodine, Corporate CIO, Elkay Manufacturing
Darlene Carrao, CIO/CTO, Thomas & King
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Kellen |
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Ambrose |
An organization's success is defined by one
factor: the quality of its leaders. But
developing great leaders has never been tougher.
The business world has changed dramatically in
recent years and the standard paradigms of
leadership may not be relevant going forward.
Business leaders need a different model to
succeed today and into the future, and business
customers want to work with IT Leaders who
understand the business and have a proven
delivery track record. This panel we will
explore exactly how to identify tomorrow's best
leaders, accelerate their development and
deployment, and maximize their value to the
organization. This panel of IT Leaders will
explore how to successfully recruit, nurture,
and develop the people who will one day lead,
and will explore the changes in developing the
next generation of IT Leaders and some new and
innovative ideas. We will cover practical tips
on how to align executive development with
corporate strategy, and how to ensure
accountability and measure results.
Each attendee will receive a certificate
awarding 7 CPE credits for CISSP continuing
education,
in addition to 0.7 CEUs and 7 PDUs.
CISSP is a registered certification mark of
(ISC)², Inc.

In this one day
conference, you will learn the following:
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Fresh
insights from CIOs as to how they are dealing with today’s top
challenges and planning for 2006 and beyond
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How to
insure you are doing the things strategically and tactically
that will help you achieve results for the CIO and the extended
enterprise
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How are CIOs
dealing with the challenges of internal organizational
development?
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Is the CIO
a visionary / innovator or a manager of IT?
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What
technologies/solutions are the best investments for the CIO and
the extended enterprise?
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The pitfalls
you should avoid when evaluating new IT solutions for your
enterprise from the viewpoint of top management
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Types of
relationships CIOs are looking for with external and internal
business partners
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How CIOs
attain their position – the skills they possess, the contacts
they have built and their communication skills
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What new
skills should you learn to make you even more strategic to the
goals of the IT Department and the extended enterprise?
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How IT
Organizations are taking a unique approach as IT Service Units
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